Meliuz’s New Strategy for Bitcoin Investment

Brazilian fintech company Meliuz has proposed a strategy to enhance its Bitcoin investments, aiming to designate the cryptocurrency as a key asset in its financial resources. The firm, known for its cashback and financial technology services, plans to present this strategy at a shareholder meeting scheduled for May 6. While the company's primary operations will remain the same, it emphasizes that generating cash through its operations is crucial for acquiring additional Bitcoin over time. If shareholders approve this initiative, Bitcoin will become the main strategic asset in Meliuz's treasury, with plans to promote further Bitcoin generation for shareholders through operational cash or strategic transactions. Shareholders who disagree with this new direction and held shares prior to April 14 will have the option to seek reimbursement.

Following the announcement of the Bitcoin strategy, Meliuz's stock price surged over 14% in a single trading session, rising from 3.28 Brazilian reals ($0.56) to 3.76 Brazilian reals ($0.64), and the stock has increased by over 27% in the past five days. The company initially bought Bitcoin in March, acquiring 45 BTC for approximately $4.1 million, using up to 10% of its cash reserves. In the first quarter of 2025, the total Bitcoin held by publicly traded companies increased by 16.1%, with firms acquiring around 95,431 BTC, raising the total holdings to approximately 688,000 BTC. Meliuz was one of 12 companies to add Bitcoin to their balance sheets for the first time in this quarter, alongside companies like Rumble.