Tether Prepares for Big US Launch

The global stablecoin leader Tether is setting the stage for one of its most ambitious expansions yet — a formal entry into the United States market. Paolo Ardoino, the CEO of Tether, confirmed that the company plans to introduce a new stablecoin called USAT in December 2025. This coin will be specifically designed to comply with the GENIUS Act, a regulation tailored for digital financial assets in the U.S. The launch of Tether’s new asset represents a major milestone, reflecting the company’s commitment to developing a stable and transparent ecosystem for digital payments across both emerging and developed markets.

According to Ardoino, Tether aims to make USAT more than just another stablecoin — it’s intended to become a key financial tool for the American digital economy. The firm plans to promote the new token primarily through Rumble, the popular Canadian video hosting and cloud storage platform in which Tether invested $775 million back in December 2024. The platform currently attracts around 51 million active monthly users in the U.S., a base that Tether hopes will form the foundation for widespread USAT adoption.

Ardoino explained that Tether is not stopping there. The company is investing in additional digital platforms — two or three, to be exact — with the goal of expanding Rumble’s audience from 51 million to 100 million users. While Tether’s CEO declined to reveal the names of the targeted companies, he mentioned that the focus would be on social media and content creation platforms. The reason for this strategic move is simple: Tether wants to position USAT as the digital currency for the creator economy, a space that continues to grow exponentially in the United States.

In Ardoino’s words, “For the U.S. market, we need a more professional, advanced, and digital approach to money — something capable of competing directly with PayPal and similar systems.” Tether intends to bridge traditional finance and decentralized technology by providing users with a faster, more transparent, and borderless payment experience. According to the CEO, Tether’s greatest advantage is its existing global user base, which now exceeds 500 million people who use its products, especially USDT, the company’s flagship stablecoin.

Tether’s reach is already extensive. As of this year, its main product, USDT, maintains the largest market capitalization among dollar-backed stablecoins, standing at approximately $183.1 billion. The company’s closest competitor, Circle’s USDC, follows with $76.3 billion. Together, these two issuers dominate a $300 billion segment of the digital asset industry. However, Tether continues to expand beyond traditional dollar-backed tokens. Its gold-backed product, XAUT, has seen its supply triple since the start of the year, reaching $2.2 billion in circulation.

This growth in Tether’s gold token is being driven by rising demand in emerging markets, particularly in Central and South America as well as across Asia. Ardoino emphasized that retail users in these regions are becoming increasingly aware of tokenized gold as an investment tool that offers both stability and liquidity. Moreover, market makers are turning to Tether’s XAUT because it allows them to earn higher spreads in secondary markets compared to traditional gold futures like those traded on the CME.

When Tether announced its U.S. expansion earlier in the year, the company made it clear that it would not abandon its strong focus on developing countries. These regions remain the primary source of growth for Tether, as its stablecoins provide millions of people with a secure alternative to volatile local currencies. Ardoino stated that while USAT will target the regulated U.S. market, Tether’s mission to empower underserved populations in Latin America, Africa, and Asia will continue unchanged.

The plan to launch USAT was formally unveiled in September. According to the company, Tether USAT will be led by Bo Hines, a former executive director of the Cryptocurrency Advisory Board under President Donald Trump. The new stablecoin will utilize Hadron’s RWA (Real-World Asset) platform technology, a system designed to ensure strong compliance and transparency while maintaining high transaction efficiency. By leveraging this technology, Tether expects USAT to provide seamless integration with both decentralized finance applications and traditional payment infrastructures.

From a financial standpoint, Tether continues to achieve remarkable results. Bloomberg recently reported that the company expects to post record profits of $15 billion by the end of 2025. Ardoino revealed that the firm currently operates at a profitability rate of nearly 99%, an extraordinary figure in both the crypto and traditional finance industries. This level of efficiency showcases Tether’s ability to manage reserves, maintain stability, and expand into new markets without compromising its core financial integrity.

In addition to launching new products, Tether is in discussions with investors to raise an additional $20 billion in capital. Such a move could increase the company’s valuation to as much as $500 billion, placing Tether among the most valuable private financial technology firms in the world. This planned fundraising effort highlights the company’s ambition to strengthen its infrastructure and reinforce its position as a dominant force in the global stablecoin industry.

The strategic timing of Tether’s U.S. launch aligns with a broader transformation in the global financial landscape. As regulators and consumers increasingly accept digital currencies, Tether aims to provide a regulated yet flexible alternative that merges compliance with innovation. The introduction of USAT could redefine how Americans interact with money online, offering a stable, secure, and efficient payment tool that competes directly with existing financial platforms such as PayPal and Stripe.

In conclusion, Tether’s upcoming entrance into the U.S. market marks a historic moment for the company and for the global stablecoin ecosystem. By combining cutting-edge technology, strategic partnerships, and a massive existing user base, Tether is positioning itself to revolutionize digital payments in America. As the December 2025 launch approaches, all eyes are on Tether to see whether it can once again reshape the financial world — just as it did when it introduced USDT to the world years ago.